The summary OP could have provided in the post:

A crowd funding / fundraising for an anime music video with/for Japanese actress and singer Aya Hirano.

With the support of anime fans, we're tackling the long-standing issue of underpaid animators. Our objective is to foster a system that provides ample budgets for anime production and to set up an animation studio dedicated to enhancing the working conditions of our animators. As part of our ongoing commitment, we're thrilled to announce our second project: an animated music video spotlighting a song by the renowned Aya Hirano!

Man, it's sad that after all these years of doing these campaigns, it's still necessary and the outlook for animators hasn't improved a bit. Sad that these campaigns and initiatives are still necessary.

That is such an incredibly inaccurate and misleading title for what the project is about.