Maybe they should be expanding their physical network first. I waited seven years after they supposedly came to my hometown, and their coverage area barely moved. Most of that is absolutely the fault of AT&T and Comcast stonewalling pole installations but they have the money to put up their own damn poles made of gold after that 77 billion profit report.
Now I moved elsewhere after covid and of course the only two real options still suck uncontrollably with no hope of any other big mover creating actual competition.