cross-posted from: https://lemmy.world/post/9799372
What's Meta up to?
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Embrace ActivityPub, , Mastodon, and the fediverse
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Extend ActivityPub, Mastodon, and the fediverse with a very-usable app that provides additional functionality (initially the ability to follow everybody you're following on Instagram, and to communicate with all Threads users) that isn't available to the rest of the fediverse – as well over time providing additional services and introducing incompatibilities and non-standard improvements to the protocol
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Exploit ActivityPub, Mastodon, and the fediverse by utilizing them for profit – and also using them selfishly for Meta's own ends
Since the fediverse is so much smaller than Threads, the most obvious ways of exploiting it – such as stealing market share by getting people currently in the fediverse to move to Threads – aren't going to work. But exploitation is one of Meta's core competences, and once you start to look at it with that lens, it's easy to see some of the ways even their initial announcement and tiny first steps are exploiting the fediverse: making Threads feel like a more compelling platform, and reshaping regulation. Longer term, it's a great opportunity for Meta to explore – and maybe invest in – shifting their business model to decentralized surveillance capitalism.
I am optimistic about Meta's investment in the Fediverse. If you don't believe the Fediverse can survive the embrace of big tech, I don't think you believe in it at all. You don't want an open web, you just want to be the one in control. The goal of a decentralized internet - in my opinion - is to separate content from service. And if you believe that is the future, then you have to accept that companies are going to build new services that will try to monetize that content. But the beauty of that paradigm is you get to choose the service that works best for you without sacrificing access to the people or media you're interested in. And really, it's not much different from say, Google, being able to monetize Chrome because it can access your website. I mean... yeah, but that's kind of the point?
If I don't believe the fediverse can survive the embrace of big tech, I don't believe in the fediverse? What? Makes absolutely no sense.
Meta doesn't want to separate content from service. They want to lock users into their own services using their enormous wealth and marketing. It's the opposite of the open web you are talking about. They will be compatible with the fediverse to influence it and try to control it, by adding features you can only get if you are on their platform. Their goal is to make most people prefer the Meta version of the fediverse.
Why is this a bad thing? This is the system working as intended: a company forced to make a service people want, rather than just taking users for granted. You resist enshittification because you're not being held hostage through access to content, so the company is forced to make the service good. And this will attract other companies to produce competing services.
And besides, most people already prefer the Meta version... they already have the user advantage. There's already way more users locked in their services than there is on the rest of the Fediverse.