this post was submitted on 20 Dec 2023
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The creator of the GIF format says it's pronounced like Jiff, like the peanut butter.
He's wrong, even though he created the format.
I went looking for it, and apparently you’re right. He said “Jif”. He’s either trolling or being obstinate. People don’t see it that way, especially seeing as it’s the hard “G” from “Graphical” in the initialism. So he’s applying a pronunciation rule of soft G when followed with “i” when used in a word to an initialism - and acronyms aren’t words (noted: they can become treated as such).
GIF is not a word. So soft “g” when followed by “i” does not apply.
E: corrected to initialism, and now we have to debate if an initialism pronounced as an acronym should obey the soft G rule, or if it should be an exception. Exceptions do exist, so the soft G is not a hard rule.
The funny thing is that even though there are people on both sides dead set they are right, if they hear someone say the opposite pronunciation they still understand what the speaker is referring to. So there's absolutely no context lost, it's just preference, and I have a feeling given the age of the name GIF those preferences are very regional, as the internet had not become a national/international thing yet.