this post was submitted on 17 Dec 2023
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Technology
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Do you tell your friends how shitty that brand is, so they can go and check it out for themselves...? 😜
They say there is no such thing as bad publicity. Even if it's only people who think you're full of shit, who go check out a brand you criticize, that's still working as advertised.
Veblen goods can also benefit from brand recognition by people who can't afford them. It's why Rolex, Ferrari or Lamborghini advertise to everyone, so the rich kids know they can flaunt their wealth in your face. Interestingly, the likes of Bentley barely advertise outside of their target market.