this post was submitted on 17 Dec 2023
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Technology
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Research shows it still affects you, though. You'll have more brand awareness, whether you want to or not. Everyone in the US & Canada know what a RAV4 and Forester are. You don't need that explained to you when your coworker tells you about their new car.
And even if you don't drink pop at all, you still know Coke is better than Pepsi.
This kind of stuff makes me sad, in a way. Knowing there are people with psychological degrees whose job it is to ""indoctrinate"" people with marketing and advertisements to minmax profits.
Pepsi still better than coke though.
I do know what a Rav4 is, because my coworker drove one, but without looking it up I don't know what a Forrester is.
But also, I think you're confusing the studies that show that all people are susceptible to marketing, with saying that all people are susceptible to all marketing, which is not what studies show. Nor is there such a thing as marketing with 100% market penetration.
Believing that all marketing works on everyone is just as false as believing that there are people whom no marketing works on.