this post was submitted on 15 Dec 2023
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    This truly is the year of the linux desktop (lemmy.world)
    submitted 10 months ago by [email protected] to c/[email protected]
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    [–] [email protected] 21 points 10 months ago (1 children)

    Pornhub mentions that they use Google Analytics about halfway down the page in the section “Proportion of Female Visitors”

    https://www.pornhub.com/insights/2023-year-in-review

    [–] [email protected] 6 points 10 months ago* (last edited 10 months ago) (1 children)

    That's interesting... It means their demographic data is coming from users' Google accounts.

    They likely have a contract with Google to control how their data can be used.

    [–] [email protected] 5 points 10 months ago (1 children)

    I believe it’s possible for Google to collect demographic data without a Google account. From the below, they collect data from their doubleclick cookies (they own the data, might be Google accounts), Android device IDs (there’s a decent chance it’s a Google account still), or from an Apple ID (I don’t think this is linked to the Google Account).

    They can probably make assumptions on demographics based on browsing history and interests that are pretty darn accurate with enough data (e.g. someone searching for all three of birth control medicine, a nail salon, and Victoria’s Secret has a pretty darn high chance of being a woman).

    So no, don’t think it necessarily comes from Google accounts, but I’m sure they have a big contract to ensure Pornhub gets all the appropriate advertising revenue.

    https://support.google.com/analytics/answer/2799357

    [–] [email protected] 4 points 10 months ago

    They can probably make assumptions on demographics based on browsing history and interests that are pretty darn accurate with enough data (e.g. someone searching for all three of birth control medicine, a nail salon, and Victoria’s Secret has a pretty darn high chance of being a woman).

    That's true, but I think they'd store all that data as part of someone's Google account. Either that or they have a separate type of user just for tracking/targeting.