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Inside the 'arms race' between YouTube and ad blockers (www.engadget.com)

submitted 1 year ago by [email protected] to c/[email protected]

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From the article: “In some ways, the current situation has spurred an arms race. YouTube has inadvertently improved ad blockers, as the new knowledge and techniques gained from innovating within the YouTube platform are also applicable to other ad and tracking systems.”

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[–] [email protected] 3 points 1 year ago (1 children)

I think the ad black box is where it will end up. A lot of people would probably not see that as much better than having an ad at that point, though. They don't even really need to make something impenetrable, they just need to keep breaking adblock so much so that people no longer see it as reliable and adblock developers grow increasingly tired of rewriting. So far, I can only recall a handful of times where adblock has straight up stopped working on YouTube.

[–] [email protected] 2 points 1 year ago

I actively mute ads where I can't block them. It'd be annoying but I'd settle for a mute+black box if it was my only option.