Technology
This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.
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Rules:
1: All Lemmy rules apply
2: Do not post low effort posts
3: NEVER post naziped*gore stuff
4: Always post article URLs or their archived version URLs as sources, NOT screenshots. Help the blind users.
5: personal rants of Big Tech CEOs like Elon Musk are unwelcome (does not include posts about their companies affecting wide range of people)
6: no advertisement posts unless verified as legitimate and non-exploitative/non-consumerist
7: crypto related posts, unless essential, are disallowed
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They certainly can be but if there are 2 advertisers and one is the most relevant and the other pays them more money, which one do you think Google is going to show you?
That's because they're typically read by the creator. Artists, essentially. Professional entertainers. And not ad companies. Some of them (looking at you Wulffs Den and J2C) are actually very entertaining.
With clickable ads my understanding is they have a model to guess how likely you were to click it and they chose the ad with the highest value of the likelihood to be clicked times the price they'd get from the click. It's probably different with video ads, but maybe not, maybe they do likelihood to not be slipped instead.
The one that pays more because it's an auction, but an advertiser that pays more for a less relevant ad to a user won't be making as much money so there is an incentive to be more relevant.
There's a finite number of eyes.