this post was submitted on 25 Apr 2025
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If you're referring to the youtube thumbnail trend, it's because it helps people choose videos without reading channel names. You know who it's from just by looking, you see the title, you're more likely to click.
In other words, the office nerds at Mr. Beast Inc. crunched the numbers and discovered that they get ??% more viewers by putting Jimmy's face in the thumbnail, and every other youtuber took that as gospel.
I think he means how more and more YouTubers have face can on while they play. It seems to have picked up steam over the last few years. I find it annoying as hell. Sometimes it's a cut-down Livestream, which I don't know why anyone does face cam there either, though I hate watching unedited content, it's boring AF.
Face cams on let's play videos have been a thing for years. Even more so with livestreams. It's rare for a live streamer to not have video when playing a game, and its detrimental to their growth and viewership to not have a face cam or vtuber.