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242

Google To Allow Double Serving Ads. (www.seroundtable.com)

submitted 2 days ago by [email protected] to c/[email protected]

79 comments fedilink hide all child comments

Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with double serving ads earlier and now it is officially going to be allowed.

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[–] [email protected] 52 points 2 days ago (4 children)

Adtech is a scam

Recent report showed all these verification companies missed obvious bot traffic and weren’t doing anything prebid even though they were charging for it lol

https://www.adexchanger.com/platforms/adalytics-the-ad-industrys-bot-problem-is-worse-than-we-thought/

Multiple sources said that, based on the report, verification platforms appear to be blocking domains based on historical, post-bid assessments of the site’s bot traffic, rather than doing real-time, pre-bid bot blocking on an impression-by-impression basis.

[–] [email protected] 19 points 2 days ago (3 children)

No advertising platform has any incentive to prevent bot traffic; they actively profit from 'failing' to prevent it.

[–] [email protected] -2 points 2 days ago (2 children)

That’s not true

[–] [email protected] 2 points 1 day ago (1 children)

Ad companies are often payed on "impressions" which bots that click on a link can count as. Or they are payed upfront for a ad campaign in both of those cases the incentive is to make it seem like as many people are clicking the link as possible.

[–] [email protected] 2 points 1 day ago* (last edited 1 day ago)

I know how it works but thanks. Impressions are cpm vs cpc like you described. The incentive is to have the cleanest traffic in order to get bigger budgets from agencies. Yes, there are shady networks that will look the other way but the original comment stated everyone in the space is bot friendly.

Edit: I could have worded that better. Eh