"Every New Member Counts" Donation Drive Performance Summary
Pre-Campaign Growth (March 18-24):
- March 18: 469 → March 19: 471 (+2)
- March 19: 471 → March 20: 474 (+3)
- March 20: 474 → March 21: 479 (+5)
- March 21: 479 → March 22: 481 (+2)
- March 22: 481 → March 23: 485 (+4)
- March 23: 485 → March 24: 490 (+5)
- Average daily growth: 3.5 subscribers/day
Campaign Period (March 25-27):
- March 24: 490 → March 25: 509 (+19)
- March 25: 509 → March 26: 533 (+24)
- March 26: 533 → March 27: 559 (+26)
- Average daily growth: 23 subscribers/day
- Total campaign growth: 69 new subscribers
- Growth rate: 14.1% increase in just 3 days
Key Insights:
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Dramatic Growth Acceleration: The campaign produced a 557% increase in daily subscriber growth (from 3.5 to 23 subscribers per day).
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Consistent Improvement: Each campaign day showed stronger results than the previous one, suggesting cumulative campaign momentum.
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Context: In the 21 days before your campaign (from March 3 to March 24), you gained 167 subscribers (average 7.95/day). Your 3-day campaign alone gained 69 subscribers (30 of those being local subscribers).
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Slowing Trend Reversal: Growth had actually been slowing in the weeks leading up to your campaign:
- Early March (3-10): ~14 subscribers/day
- Mid March (11-17): ~4 subscribers/day
- Late March pre-campaign (18-24): ~3.5 subscribers/day
- Campaign period (25-27): 23 subscribers/day
Receipt
Conclusion:
The subscription campaign was highly effective, delivering a 6.6× better performance than the immediate pre-campaign period. The campaign not only reversed a slowing growth trend, but significantly accelerated acquisition beyond even your early March performance.
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