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BMW Drops Controversial Heated Seats Subscription, To Refocus On Software Services (www.forbes.com)

submitted 1 year ago by [email protected] to c/[email protected]

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BMW has made a U-turn on a controversial subscription service that saw drivers pay a fee to activate the heated seats fitted to their car.

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[–] [email protected] 2 points 1 year ago (1 children)

KTM did a thing on some models where electronic features, like cruise control, would all be unlocked for the first 1500kms as a trial mode. After that they'd stop working. If you wanted to keep them, you'd pay and the dealer would unlock them.

I don't necessarily have an issue with that, as it's a one time fee, and you only pay for those features that you want. I think people do get upset when they've had something and it's taken away.

Any sort of subscription is an absolute dealbreaker though.

Edit. LOL at the downvotes. Reddit will never die.

Previously KTM had those features behind a paywall. If you wanted them, you'd go to the dealership and they'd unlock them. At least this way you had 1500kms to figure out if they were useful or not. The other option was to just include everything and bump the price up accordingly. KTM were going to get paid for their development work, one way or the other.

[–] [email protected] 1 points 1 year ago

The reason I don’t like this at all is because if my car already has the hardware and parts to do something, it should just do them! I get what you’re saying about the free trial, but that doesn’t make sense for a car.