PC Gaming

9560 readers

1099 users here now

For PC gaming news and discussion. PCGamingWiki

Rules:

Be Respectful.
No Spam or Porn.
No Advertising.
No Memes.
No Tech Support.
No questions about buying/building computers.
No game suggestions, friend requests, surveys, or begging.
No Let's Plays, streams, highlight reels/montages, random videos or shorts.
No off-topic posts/comments, within reason.
Use the original source, no clickbait titles, no duplicates. (Submissions should be from the original source if possible, unless from paywalled or non-english sources. If the title is clickbait or lacks context you may lightly edit the title.)

founded 2 years ago

MODERATORS

[email protected]

161

GameStop announces plans to sell off French and Canadian outlets, while its CEO yells about 'Wokeness and DEI' in bizarre, self-defeating promotion (www.pcgamer.com)

submitted 3 days ago by [email protected] to c/[email protected]

35 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 18 points 2 days ago (1 children)

They actually tried going into merch full bore, but somehow fucked it up by buying, then destroying ThinkGeek. It was an impressively fast decline too.

[–] [email protected] 10 points 2 days ago* (last edited 2 days ago)

It was an impressively fast decline too.

So fast that many people think they never actually intended to have it survive. They simply didn’t want to compete in the future, so they bought it before it was too big to compete with. But they had to reframe the massive purchase to shareholders as a potential profit-making venture, so they publicly stated that they were doing it to move into merch sales. And then they just nosedived it as soon as the purchase was complete, so they could shrug their shoulders and go “oops, well we tried!”