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Valve ban advertising-based business models on Steam, no forced adverts like in mobile games
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Removing choices to the consumer isn't good. It may sound like they're doing a good thing, but if a racing game can include non-intrusive ads and either make the game cheaper or make more content without harming the experience, that's good for the consumer. If a company makes a shitty ad ladden game, you can always just not buy it. They aren't defending you. They're defending their method of making money and ensuring you can't make money without paying them, while removing options for the consumer.
the state of current gaming should be enough prove for you that no, people cannot just choose not to buy them... same as you can probably not avoid AI in anything new you buy, they put it everywhere and you either eat it or give up X thing you loved