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101

Athletics Australia becomes Australian Athletics in 'bold new' rebrand (www.abc.net.au)

submitted 2 days ago by [email protected] to c/[email protected]

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Athletics Australia is rebranding to "Australian Athletics" — a move that might appear subtle to most people but which the sports federation said would provide a "bold, new identity" to allow it to capitalise on a golden era ahead.

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[–] [email protected] 8 points 2 days ago (1 children)

They're still called athletes I guess? but for some reason we* nonetheless never (?) use "athletics" to mean "all sports". I'd never really thought about how it's a bit strange until this thread!

* at least here - can't speak definitively for everybody

[–] [email protected] 5 points 1 day ago (1 children)

at least here - can’t speak definitively for everybody

That doesn't sound very American of you...

[–] [email protected] 6 points 1 day ago

Well I linked to an article from the Australian national broadcaster, so that tracks :P