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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 1 year ago by [email protected] to c/[email protected]

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cross-posted from: https://lemmy.ml/post/7435108

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[–] [email protected] 5 points 1 year ago (1 children)

Musk must really need the money

[–] [email protected] 15 points 1 year ago (2 children)

I doubt he's broke. Far more likely that he's just a bigot.

[–] [email protected] 4 points 1 year ago

He is losing much money, most of his money is his capital (business), not cash.

[–] [email protected] 2 points 1 year ago

I actually think its more than that.. He's seen how bigotry managed to empower Trump's audience. Now it feels like a power grab