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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 1 year ago by [email protected] to c/[email protected]

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cross-posted from: https://lemmy.ml/post/7435108

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[–] [email protected] 1 points 1 year ago

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PragerU, which is not a university, aims to “preserve American ideals.” The organization has been criticized for doubting climate change and downplaying the realities of slavery.

“PragerU has chosen X/Twitter specifically for this campaign, as it is one of the least censored social media platforms,” the organization wrote in a press release.

PragerU calls the short documentary its “most important” video yet, but extensive research shows that detransitioning is incredibly uncommon.

In spite of research indicating that these procedures are often life-saving and rarely result in regret, right-wing figures continue to drum up panic around gender-affirming care for LGBTQ+ people.

X CEO Linda Yaccarino claims that the company will be profitable by 2024, but other evidence shows that the platform’s advertising business continues to suffer.

As recently as this week, Musk has posted that he believes the word “cis” is a “heterosexual slur,” a personal position that reflects changes made to the company’s content moderation policies under his leadership.

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