Technology
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I don’t see the need particularly but my guess at the “big company” mentioned is Apple. They seem like the type to jump at the opportunity to use a new technology to make quieter and thinner laptops. They already make some laptops without any cooling fans despite how inadvisable that sounds.
I see no downsides to this tech compared to regular fans. These are quieter, smaller, and they're unlikely to break.
The video also highlights the disadvantages compared to traditional fans:
The video says ozone is addressed by a using a copper catalyst. It is slightly weaker and energy efficient, but as the video points out, it just means designing around it. The dust might be an issue, but given it's blowing air out, I'd expect that kind of solves the problem.
Those are not disadvantages to apple, if anything, it makes the planned obsolescence an easy task. Gimme dat dust!
It's just about to happen.
https://www.theverge.com/2023/11/27/23975368/frore-airjet-apple-macbook-air-fanless-mems