Technology
This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.
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Rules:
1: All Lemmy rules apply
2: Do not post low effort posts
3: NEVER post naziped*gore stuff
4: Always post article URLs or their archived version URLs as sources, NOT screenshots. Help the blind users.
5: personal rants of Big Tech CEOs like Elon Musk are unwelcome (does not include posts about their companies affecting wide range of people)
6: no advertisement posts unless verified as legitimate and non-exploitative/non-consumerist
7: crypto related posts, unless essential, are disallowed
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If they asked if he can use imagery similar to or from BR2049 then they're clearly in the wrong, which it sounds like they did. If they just made an ad and it happened to look like it, maybe not.
At the same time, "similar works" are protected and allowed as legal. For instance the 5000 spaghetti westerns that exist, or the entire formula for 80's slasher films. Or Ants and A Bugs Life, or Olympus Has Fallen and White House Down, or Deep Impact and Armageddon.
So there has to be some sort of line somewhere that's a cut-off, but it might be hard to find. Musk wanted to use blade runner and was told to fuck off, so he made up his own dystopian Sci fi future scene. He most certainly aimed for the blade runner look, but was it illegal?
That's true. I guess we have to wait for this to go through court. I would assume if they put Blade Runner in the prompt it could violate the copyright.