this post was submitted on 10 Oct 2024
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I am not for ads but what is so difficult about adding them to the video stream. This should make adblockers useless since they can't differentiate between the video and the ad. I could just imagine it would be difficult to track the view time of the user and this could make the view useless since they can't prove it to the ad customer. I have no in depth knowledge about hls but as I know it's an index file with urls to small fragments of the streamed file. The index file could be regenerated with inserted ad parts and randomized times to make blocking specific video segments useless.
Twitch already does this for their livestreams and has been doing it for years. I'm just surprised that YouTube has taken this long to get around to injecting advertisements into the video stream. Although I think if YouTube decided to try ad injection the adblocking community would fire back with something novel to thwart their efforts and the eternal arms race would continue.
I've read in that thread that there are already ad blockers for twitch too but I haven't looked up how they work or how twitch inserts the ads.
They work, most of the time. Just a bit clunky.