this post was submitted on 22 Sep 2024
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Concord allegedly cost over 400 million dollars to make (x.com)
submitted 1 month ago by [email protected] to c/[email protected]
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[–] [email protected] 21 points 1 month ago* (last edited 1 month ago) (1 children)

I am also not the fan of the genre, but it doesn’t really matter too much how good it was, I think it was dead on arrival due to failed marketing:

  • Nobody, nobody is paying 40 for a similar game that they can get for free elsewhere. This is the most important failure
  • The second failure is lack of promotion, hype creation. For this kind of megaproject high sales expectation, they should have had big campaigns and flooded the PS store with ads

Most likely what happened is the bosses realized near the end that this is never going to make enough money, so they went with the quick death version, and the company can enjoy some major loss write-off from their taxes.

[–] [email protected] 13 points 1 month ago

PS store, twitch, kick, youtube. This was a huge marketing failure. At a minimum they could have recouped a massive chunk of that $400m if they did another $10m in marketing.

A $400m loss could have been come down to $200.

This is also partially a consequence of the loss of the E3 convention. There’s no longer a central forum for showcasing and building hype.