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European Consumer Organisation files complaint to European Commission against exploitative microtransaction practices in video games (www.beuc.eu)

submitted 1 month ago by [email protected] to c/[email protected]

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geteilt von: https://kbin.earth/m/[email protected]/t/323576

BEUC [the European Consumer Organisation] and 22 of its member organisations from 17 countries have filed a complaint on 12 September 2024 to the European Commission and the network of consumer protection Authorities (CPC-Network) to denounce several deceptive practices by leading video game companies (Activision Blizzard, Electronic Arts, Epic Games, Mojang Studios, Roblox Corporation, Supercell and Ubisoft) marketing popular games (such as Fortnite, EA Sports FC 24, Minecraft, Clash of Clans and others) and affecting millions of European consumers.

The Norwegian Consumer Council's @finnmyrstad posted a thread about it on Mastodon:

2/ 🕹 According to our analysis, these companies are using misleading tactics that do not comply with the EU rules on unfair commercial practices. In particular we identified that:

🎰 Gamers cannot see the real cost of digital items, leading to overspending.

💵 Companies’ claims that gamers prefer in-game premium currencies are wrong.

⚖ Consumers are often denied their rights when using premium in-game currencies.

🚸 Children are vulnerable to these manipulative tactics.

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[–] [email protected] 10 points 1 month ago

As someone who played LoL for maaaany years, this is actually true, and I don't know why I didn't think about before.

Their use of RP totally made me unaware of the cost, and I'm not even in the younger demographic.

It would've been better for me if I payed with a currency I understood. I would most likely also buy less.