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I'm gonna guess there's a lot of down votes from people who just read the title...
The author points out the last 30 years of presidential candidates as their evidence, and paints a pretty nuanced picture of his politicians have dealt with changing voter trends. No one wants to vote for the candidate that doesn't act like that can ~~emphasize~~ empathize (glide typing failed me) with them, even though that's not really the president's job.
And what does that have to do with being a celebrity?
Also it's not bad reasoning that a leader should be able to understands problems of everyday life, such a leader has a better chance of improving everyday life.
PS:
I don't think you mean emphasize. Although it sounds somewhat close to empathy the 2 have nothing to do with each other.
That's what the article is about: how that change has pushed politicians to be open about their flaws and having much more public lives, like celebrities. Meaning that voters vote for politicians who act like celebrities. The sentiment in other comments of "No. No we don't." ignores the reality of who has been winning elections for the last 30 years.