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Linux smashes another market share record for August 2024 on Statcounter
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this post was submitted on 02 Sep 2024
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100% agree. Most Linux users and companies are trying to sell on a list of things Linux doesn't do, or technical features which pretty much absolutely nobody gives a crap about who isn't a tech nerd in the first place.
I was actually thinking of Apple's I'm a Mac/I'm a PC ads as something that could actually probably work, because at this point Windows has shittified itself to the point that even non-technical people I know IRL grumble about it. (I tell them to buy a Mac because I'm absolutely not about to become level 1 Linux desktop support.)
But again, who pays for it, and why? I don't think there's ANY financial incentive for consumer marketing from anyone who makes a distro that can afford an actual ad, because none of them are structured to give a shit about consumer use: it's all enterprise support contracts, and if someone happens to use it on their desktop, cool but not their actual business.
There are some hardware sellers specialized in Linux, no ? the european Tuxedo Computers, and specially the north american System 76 (who is also the developer of PopOS, therefore the closest Linux equivalent of Apple in having both hard and soft wares). They could be the ones to do it by having an incentive (selling hardware in more scale, and merchandising too, also accepting donations). Honestly, a company that focused on just assembling good enough computers that run a very hands-off but functional linux distro (pretty much Ubuntu KDE with flatpaks and lots of pre-installed programs a la Linux Mint), while having a good enough price and most importantly focusing on the marketing in the forms mentioned, could change the status-quo. I agree Fedora, Red Hat, will be catering to companies on the foreseeable future. Ads on Youtube are far reaching and not expensive, and possible to scale with time.
The amusing thing here is that I forgot all about Tuxedo and System 76.
I would suspect that might be exactly the problem: as far as I know, neither of them advertise at all, or if they do, it's something that's completely forgettable and somewhere that someone who's not deeply involved in Linux is ever going to see it.
You're right that they have the most incentive since they actually sell something you could (theoretically) want to buy, and are probably not living on large enterprise contracts since I don't think I've ever seen hardware from either in the wild.
They are very niche for the moment, and yes, they do advertise on Linux related youtube channels, like constantly appearing on The Linux Experiment, which itself is trying to be a more accessible linux and foss news channel avoiding the technobabble and too much details on things, but is accessed mainly by converts (with a bigger sized portion of new and potential converts than the norm for linux channels) so the preaching to the choir also applies. But their marketing is of the form we criticised, dry technical explanations. Let's hope they increase in size and inspire others to up the stakes (or expand themselves), i think a full desktop SteamOS that companies can make a gaming PC around is also on the horizon, seriously challenging the home consoles.