Uhhh, ok sweaty? Like, Binance trades in those currencies. The problem is the crypto wallet service ecosystem that was developed and pushed. The coins are decentralized but the wallet platforms are all points of control. And it's the wallet platforms that are spending the money on advertising and social media, not the coins themselves. So the whole ecosystem - outside of the gear heads who knows enough to run their own wallets AND know enough to run them securely and redundantly to avoid loss - the whole ecosystem is intermediated by feds and fed-adjacent actors.