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It used to be a badge of honor to have a label footnote like “est. 1937”, but now I feel that just clarifies the enshittification time delta.
It depends on the business. Highly competitive and volatile ones, like restaurants, can still be judged by longevity, in my opinion.
The only exception to this rule is the Chili’s on 45th Street and Lamar in Austin, Texas, which exists in a timeless negative space where businesses can not die. Will not die. They are watching.
One of the weirder things about getting old is seeing shit like "making weeblefetzers since 2005" on store signs.