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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 2 months ago by [email protected] to c/[email protected]

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] [email protected] 176 points 2 months ago (10 children)

Once upon a time Google used few and non-intrusive ads. The ads were soo well-placed and relevant, that they almost seemed like a service to the user, rather than being forced upon you. Some of us even added exceptions for Google ads in our ad blockers, so we would not miss out.

I miss those days.

[–] [email protected] 28 points 2 months ago (1 children)

There are some ads that I'm fine with, but they have to be clearly an ad, and related to the content on the site, not based on my previous interactions, nor using tricks to disguise ads as part of the content.

On documentation pages: sure just have a thing related to CS courses, on pirating and streaming sites advertise VPNs, on horny sites advertise horny stuff, and casinos and sports advertise gambling and sports betting. But DON'T make the ad look like a section in the documentation, like another download button, like another horny video on the site, like another casino game or segment of the sports analysis. If I want to explore the ad I will, stop trying to trick me else I will try to block and avoid you entirely! If I figure out that are you spending more effort trying to trick me the less interested I will be in the product you offer.

[–] [email protected] 1 points 2 months ago

disguise ads

While the intentions behind this are mostly evil nowadays, there's also the design aspect to be considered.

Imagine a nice, modern and minimal UI, and suddenly some flashy colorful element in the feed. it just hurts a designers feeling.

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