this post was submitted on 12 Oct 2023
244 points (100.0% liked)
Technology
37723 readers
473 users here now
A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.
Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.
Subcommunities on Beehaw:
This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I think you are going to start seeing an ad exodus from social, that's my prediction. Connected TV ad spend is going to be what catches all the ad dollars in 2024, especially if Netflix and Amazon start sliding towards exposing their viewers to more ads. Social media is going to start its long decline as a result, turning into pay to play as they all try to survive a world with declining ad revenues.