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How can this possibly be enforced?
Not sure why you're being down voted. It's a legit question even if you support the law. Enforcement seems very difficult and other laws and courts make even easier enforcement difficult.
I still think it's a very positive direction from the FTC.
I guess Reddit habits never die, eh?
But, I’d love to see this come to fruition. I just don’t see how enforcement could keep up with the sheer numbers of fake reviews.
The rule targets people who write or sell fake reviews. So the FTC could pretend to be a manufacturer soliciting fake reviews, and then go after anyone who offers to sell them.
And if the people selling them live in another country?
Then the FTC can pretend it lives in another country.
Might just give way to an arms race for realistic fake reviews, but at least this gives teeth to investigators. If they can prove that a company did it, then they have a rule to cite that it’s an offense, instead of the fuck-all we have now.
The same way as other laws. A small fine that gets rolled into the cost of doing business.
I like those EU percentage of profit ones. Wouldn't mind a bit more of that.
Everett True.
How can any law be enforced?
How can laws be real if paper isn't real
*How Can Laws Be Real If Paper Isn’t Real
Um, there are thousands of laws that can be enforced through direct observation of a crime. How do you propose that bots or fake reviews be banned in reality? That's like saying that I want to ban farts at my house. Ok, great. Saying you want something banned and actually having the means to do so are two completely different things.
Well, one way to start would be to offer rewards for whistleblowers.
You want to reward the farters?
You could use a device like a smoke detector. If you can detect smoke, you can detect farts!
You can also use circumstantial evidence like it smelling like poop and there's only one other person who's been in that area.