this post was submitted on 24 Jun 2024
441 points (98.0% liked)
Asklemmy
43945 readers
621 users here now
A loosely moderated place to ask open-ended questions
Search asklemmy ๐
If your post meets the following criteria, it's welcome here!
- Open-ended question
- Not offensive: at this point, we do not have the bandwidth to moderate overtly political discussions. Assume best intent and be excellent to each other.
- Not regarding using or support for Lemmy: context, see the list of support communities and tools for finding communities below
- Not ad nauseam inducing: please make sure it is a question that would be new to most members
- An actual topic of discussion
Looking for support?
Looking for a community?
- Lemmyverse: community search
- sub.rehab: maps old subreddits to fediverse options, marks official as such
- [email protected]: a community for finding communities
~Icon~ ~by~ ~@Double_[email protected]~
founded 5 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Most people in the field don't even ask themselves this question. They all have an incentive in believing it works.
There's a book about it though: https://us.macmillan.com/books/9780374538651/subprimeattentioncrisis
Yeah it's a good book. It's a cycle that this issue surfaces every couple of years where someone does a study, finds that the numbers they're given don't match their own analysis and the ad tech platform does some PR to paper over the story.
Most people selling ads are just like the real estate agents in The Big Short. The media people make their money via rebate from the platforms by guaranteeing a certain volume of spend so they have no incentive to be putting hard questions to the platforms and the client is reliant on seeing the data which is provided by the platform with no third parties able to provide any level of transparency.
Money goes into Google, Amazon and Meta's black boxes which spit out numbers. The agency people copy and paste the figures into a presentation and everyone congratulates each other for a job well done.