Technology
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I remember that marketing campaign. Windows Vista had a shaky launch, because the hardware manufacturers hadn't polished the Vista-compatible drivers yet. 6 months later, they had caught up, but people still had a bad taste from it.
So when service pack 1 came out, Microsoft made a reskinned version of it and started an ad campaign with "customers" claiming "Windows 7 was my idea!" and the public ate it up.
As I remember Vista had some areas that were hard or unintuitive to configure, Win7 cleaned up those parts.
Win7 also made the disk hungry background processes play nice, Vista would occasionally lock up with 100% CPU and disk usage while the os scanned something.
And I agree Win7 is just a reskinned Vista.
I remember my vista experience was excessive amounts of prompts to confirm it was using some privileged access for literally anything I tried to do.
Ah yes now I remember, they were very annoying.