We are contacting you regarding a past Prime Video purchase(s). The below content is no longer playable on Prime Video.
In an effort to compensate you for the inconvenience, we have applied a £5.99 Amazon Gift Card to your account. The Gift Card amount is equal to the amount you paid for the Prime Video purchase(s). To apologize for the inconvenience, we've also added an Amazon Gift Certificate of £5 to your account. Your Gift Card balance will be automatically applied to your next eligible order. You can view your balance and usage history in Your Account here:
We've taken away this thing you've bought, here's a gift card so you can give us that money back again later.
It’s more like: we took it away and gave you a ~100% ROI by adding a $5 gift card to your “refund”. Still sucks though.
Yeah, just like with the original purchase. They made money on that too, but returned the full amount, including their margin. Amazon loses money on this compensation. They don’t sell stuff with a 10x margin.
Step 1: OP bought a video for $5.99 Step 2: he gets a refund + $5 gift card Step 3: OP can buy a video for $10.99 or whatever else he wants for $10.99
Ultimately, OP wins a $5 gift card and saw a free movie.