this post was submitted on 15 Aug 2023
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Technically it was just a Microsoft Tech Evangelist that said that, in a non official capacity, and I'm pretty sure the sales people took him to the torture chamber after that.
From a technical point of view, there was nothing stopping Microsoft from making Windows 10 a rolling release, so I can see how some naive fools might have convinced themselves that their employer wouldn't be shitty to their users for the first time ever.
It wasn't just a tech evangelist. Our Microsoft sales people were telling us that feature updates would mean no more major os versions.
at some point we'll be renting windows, not buying it. so there will be a "last windows you'll ever buy". if microsoft had their way, we'd be at that point now (they've run trials on subscription-based windows way back in the early win7 days). but us lowly users are probably 'safe' until whatever's after 12.
I would agree if not for the fact they keep making it easier to get windows for free. I haven't bought windows in over a decade, activation is easy af, the days of sketchy malware riddled keygens are long gone.
The truth is worse, imo. They don't need individual consumers to pay for the OS, OEM licenses are where they make bank anyways. At the consumer level, you're never gonna sell enough copies, even on a subscription model, to profit more than you would be from giving it away for free, getting everyone using it, and then simply selling their data until the end of time.
Not to mention Microsoft's profits aren't from the OS but what they get from the user once they have the OS. Once they have the Windows user they then have a market to sell other Microsoft products, not to mention all the stuff on the Windows store. (And of course advertising data)
They don't need profits from the OS as the OS pays for itself in the long run.