this post was submitted on 31 May 2024
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Freemium games are kinda hit and miss. But if it hit, the cash can be absofuckinglutely huge. And the misses aren't even that costly. So they try again and again. Good marketing is the key though, because in the flood of similar products the ones on top of the feed gets downloaded, hence i wouldn't be even very surprised if that marketing costs were greater than actual development of the game.
Just anecdotal evidence but a game developed where I worked around 2009 had a marketing budget twice as big as the production budget, and it was their "best game" so not just to push some crap.
It's not just long hours that wear out game developers ๐