this post was submitted on 10 May 2024
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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)
submitted 6 months ago by [email protected] to c/[email protected]
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EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

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[–] [email protected] 0 points 6 months ago* (last edited 6 months ago) (1 children)

Fellow gamers, now is the time to push back on this crap. If you don't do it now, you'll live with this forever. They tried doing this in past generations as well, and failed.

Spread the word, tell others. Be vocal! Advocate for this not happening.

And if someone tells you that this isn't preventable, tell them not to be cynical. Remind them of the other positive changes we were able to have happen recently in gaming, and that in the past when they tried this, the pushback was successful in keeping the gaming companies from doing so.

And remember, some of those you would try to convince are probably astroturfers/bots.

(https://lemmy.world/comment/9976907) (https://lemmy.world/comment/9977246)

~Anti~ ~Commercial-AI~ ~license~ ~(CC~ ~BY-NC-SA~ ~4.0)~

[–] [email protected] 0 points 6 months ago (1 children)

The review bombings have helped before. Probably everyone has an ea game in their library. Lets give it a go.

[–] [email protected] 0 points 6 months ago (2 children)

Or just vote with your wallet.

[–] [email protected] 1 points 6 months ago* (last edited 6 months ago)

The review bombings have helped before. Probably everyone has an ea game in their library. Lets give it a go.

Or just vote with your wallet.

Or both.

~Anti~ ~Commercial-AI~ ~license~ ~(CC~ ~BY-NC-SA~ ~4.0)~

[–] [email protected] 0 points 6 months ago (1 children)

Vote with your wallet has no impact whatsoever. It assumes people around you were informed, had similar opinions and the discipline you have. Not saying buy their games or stop voting but experience shows that its not enough for this particular problem.

[–] [email protected] 0 points 6 months ago (1 children)

It has all the impact, the problem is basically low voter turnout, not the method itself.

[–] [email protected] 0 points 6 months ago (1 children)

Not at all. Voting means going to a voting booth or mailing your vote. What you are asking is that people go against their impulses and overpower tons of marketing efforts and in many cases dark patterns that keep people addicted.

Declaring them as equal shows lack of understanding of how advanced marketing is today. They literally employ psychologists to influence people.

[–] [email protected] 1 points 6 months ago* (last edited 6 months ago)

All those same marketing techniques are also employed with actual elections.

My point was that "voting with your wallet" works, it is not a flaw in the method, it is a flaw in the low number of people employing it that it achieves so little. It is inherently no worse than all the other things you could do that you can't convince anyone else to join you in when protesting company's behavior. In fact I would go so far as to say that convincing yourself that you did something and then still buying their product is actually just giving in to those very same dark patterns you mention.