this post was submitted on 17 May 2024
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Imagine spending 40 billion dollars on one of the most recognizable brands in history, so deeply embedded in the public consciousness that any other company would throw virgins into a volcano for a chance at that level of recognition, just to replace all of that branding with your own little name that everyone has been telling you sounds stupid for the last 25 years
It's so much so that every news article that quotes it still says "X, formerly Twitter".
I've seen and prefer "Twitter, now X".
Twitter (now “X”)