this post was submitted on 29 Sep 2023
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I love how everybody is so busy about mining your behavior for ad tracking data and then like 2/3 of the ads I actually see are utterly irrelevant gut doctor / toenail fungus / 17 Most Embarrassing Topless Celebrity Moments crap.
(I think the reality is that they're mining that data to identify a small number of people susceptible to high-value scams - like getting addicted to an F2P mobile game and spending $1000s on it - and the rest of us just get generic infill)
The reality is that the internet itself is at a tipping point. Advertising platforms know their service is basically worthless as most people use an adblocker, and most companies have idiotic marketing teams that don't know how to properly sell their product/service in the first place. Companies are seeing less and less ROI on their marketing budget. Without ads, the internet goes bye-bye, or it turns into a subscription model for every website.
Or - as many of us hope for - we manage to make the economics of the fediverse work (don't forget to support your instances, people) and the most valuable users move to blissful ad-free places like Lemmy and Mastodon.
Indeed, throw in open-source AI (thanks, weirdly, to Zuckerberg) and Wikipedia and you can start to see the contours of a post-advertising internet.
A problem I see is scalability. For example on Lemmy once an instances hits a high enough user count the costs far outweigh donations and moderation becomes a full time job. It’s ad-free for now but costs are going to keep increasing as the demand for storage and constant moderation increase with the userbase.