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CMF Phone: Nothing sub-brand linked to launch of first-ever smartphone in new leak (www.notebookcheck.net)

submitted 5 months ago by [email protected] to c/[email protected]

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[–] [email protected] 4 points 5 months ago (1 children)

It’s a common practice for car manufacturers. It lets a company gain more market penetration without diluting the expensive brand with cheap models. Companies can start in either camp and create sub brands in either direction. Hyundai for example had their affordable brands Hyundai and Kia, but also have Genesis as their upscale brand. It can also allow each sub company “friendly” competition as with Kia and Hyundai. They share some features and frameworks but they can each have their own teams focusing on different design languages and packages that let them go after the same market and some different edge cases . Ultimately, yeah illusion of choice but there are still some differences.

[–] [email protected] 4 points 5 months ago

Shit, look at VAG if you want to see an extreme example.

They have the likes of Jetta (chinese-only, not to be confused with the VW Jetta car model), Skoda, Seat/Cupra, leading up to Volkswagen, then to Audi, then the likes of Porsche, Bentley, Lamborghini, and finally to Bugatti and now Rimac (sort of... there's a weird and complex ownership structure going on there).