this post was submitted on 27 Apr 2024
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Hopefully, of the many things Apple learns from the Vision Pro Gen 1 is that building a massively over-engineered Rolls Royce MR face-computer is that they’ve finally hit a wall with both their bonkers product pricing scheme and their magical thinking about their internal product visions always seamlessly translating to widespread consumer reality. I mean, especially on the latter point, they’ve been falling flat for a few years, but mostly with smaller products and services, but now it’s happened with the launch of a major new product class— and it has failed spectacularly.
Don’t get me wrong: the Vision Pro is revolutionary wrt what it can become, but Apple released a product that was way too fucking expensive and which didn’t have the ecosystem of support functions to make it clear to everyone even what it’s for. It’s not an MR/AR/VR headset. It’s a FACE-COMPUTER which operates in MR only, and very few people can really wrap their heads around using a computer only that way, especially since even Apple hasn’t made it work that way very well or even made a case for why it should (outside of extreme edge cases)— yet.
This is future tech for a future when we’re ready for and need it. Right now, people just want an MR peripheral, not a whole ass FaceMac. And - for goddamn sure - nobody wants to pay for one.
Man, you’re spot on with that last phrase, at least, for me. All I want is a MR headset comfortable enough to wear all day, and to be able to manage virtual windows and/or monitors comfortably in front of me. The rest I genuinely don’t care about. I dream of the day I can replace my big monitor (or multi-monitor setup) with a lightweight pair of fancy goggles that would give me all the monitor real estate I would ever want.
It also has a number of core problems as a face computer.
As Casey Neistat's review video showed: you can't use the thing on transit or even walking down the street. Any open windows stay in the physical location you opened them.
Man, I better not have to walk home from the train station because I forgot I left my “PRIVATE STUFF - DO NOT OPEN” folder on couch.
The one I remember is he sat down on the subway, opened up a video, and the video stayed at the station when the train pulled away.
So you put it into travel mode and then they don’t do that…
I can see both setups being necessary… If im sitting in a chair, I don’t think I’d want my virtual monitors to be following my head while I move, I’d still want them to be roughly around my keyboard and mouse. But using it while walking, they absolutely should be floating around my head, keeping the main one at some fixed angle.
Generally speaking, Apple’s very good about “hitting the now” with new tech, but they really missed the mark with this one. This tech is just too far ahead of its time. This is a real General Magic moment.
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General Magic
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