this post was submitted on 23 Apr 2024
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I mean it's right on their site, the fact that you can't figure out how to find basic information on the internet says a lot about you. It's funded in large part by ads. https://mediabiasfactcheck.com/funding/
There are also plenty of criticisms of the site and the methodology that are well known. For example, The Columbia Journalism Review has described MBFC reviews as subjective assessments that "leave room for human biases, or even simple inconsistencies, to creep in"
https://www.cjr.org/innovations/measure-media-bias-partisan.php
There is an obvious inherent bias given that what's considered centre is liberal mainstream centre in the west. That's what's known as anchoring bias, being to the left of what's the current mainstream in the west doesn't make something extreme in objective sense.
MBFC has also rated US propaganda outlets such as VoA and RFE as being "least biased". Even wikipedia considers these sources unreliable https://en.wikipedia.org/wiki/Wikipedia:Potentially_unreliable_sources
Just a few examples for you there. Hopefully that's enough expounding and citing for you to get a picture.
Then don't converse with me. Simple solutions are available given that this is an entirely you problem.
Entire books have been written on how advertisement models create biases in favor of the advertisers. If you don't understand why that's relevant what else can I say. Also, nobody is arguing for any dark money here. That's just a straw man you made. The argument is that the whole premise is flawed.
It's a useful tool for reinforcing mainstream western views and promoting these biases. People use it to shut down discussion and to smear sources outside western mainstream. This is problematic in the extreme.
And that's why it's highly problematic in a context of the media published by US adversaries. It should not be difficult to understand why, but here we are.
Given that people keep trotting it out to promote their political biases, seems that the tool is outright harmful.
This is just appeal to authority.