this post was submitted on 12 Apr 2024
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How is one supposed to prevent an API from doing this?
Air gap yourself or you can disable JavaScript. But who does that haha. Albeit many browsers allow you to disable JavaScript these days, it's not a great experience. I will say that it's hard to monetize these types of profiles because they are somewhat ephemeral and not always accurate. But they are good enough to use to increase engagement on a admin dashboard so that's what happens. Also there is some considerations to be made in terms of how similar people could potentially buy similar devices and use them in similar ways producing similar profiles. Decisions are made by analysing engagement metrics without any awareness of the behavior that drives them. I think this is what might have led to what Google is pushing as the new model for tracking users instead of cookies. https://en.m.wikipedia.org/wiki/Federated_Learning_of_Cohorts