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Why are tech company's so interested in my boring ass data? (lemmy.world)

submitted 7 months ago* (last edited 7 months ago) by [email protected] to c/[email protected]

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Like why do they care how many times I go to porn hub every day or that nothing gets me harder than a free use MILF? Why do they care that I don't know how to spell consistency so I have to Google it every 3 months.

What the fuck is wrong with people?

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[–] [email protected] 12 points 7 months ago* (last edited 7 months ago)

The influencing aspect here is almost certainly tied into the drop of search engine efficacy recently. Big tech finally collected enough data from you and everyone you know to now be able to alter what answer you find for the question you asked. Wildly, this same question now generates different results depending on the profile they've assigned you. MullVads Total Surveillance paper published last October highlights this explicitly. This is why data collection matters, not due to ads, but the ability of Big Tech to change how you view the world. Your data impacts the search results you see, as well as everyone similar to you...

Edit: Here's the link to the MullVad paper https://mullvad.net/pdfs/Total_surveillance.pdf