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Here's What Apple Retail's New Machine to Update iPhones in the Box Looks Like
(www.macrumors.com)
this post was submitted on 27 Mar 2024
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Crazy that this works. There are some really smart people in this world.
Also cool to see a company invest money into something like this simply for the impact to the customer experience.
The Apple Store experience was so different from what shopping for a computer used to be like. Knowledgeable, friendly staff, computers you can actually use instead of just playing screen savers, and training, repairs, and support at the same place. Not at all like going to a Best Buy or Circuit City.
My experience has been them selling me products that don't work with my macbook(too old and they said it will work). In the last few years the quality of service has dropped. They claim to have fixed my macbooks multiple times but no parts have been changed and the issues are still present after the supposed repair. Previously (pre 2019) had excellent service from the 3 local stores. Since then it has been equal to best buy. They are no better or worse than any other in my experience, just another company trying to sell you products and get out of servicing them.
The tech is pretty rudimentary. They just need to make sure that the iPhones have the NFC and qi coils near the edge of the box. Then they’re basically just updating boxed phones like you would update a mesh router node.
The best part about this is that it’s so damn simple. It’s one of those “why didn’t someone else think of this” things.
Eh, it is a qI charger that turns on the phone, the phone is then programmed to connect to specific network and download the firmware, not that crazy.
I do like iPhones, but there is no need to go crazy about this