this post was submitted on 16 Mar 2024
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Humanities & Cultures
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I haven't listened yet but this relates to something that's been bugging me and I haven't found the right place to write it. This is also part of why I never got into TikTok in the first place. I did have a TikTok account for a few days and tried to see what the hype was about after all these years. But I was immediately turned off by the fact that after a video plays it goes down straight to the next one. It's not like Insta where you can control the speed at which you scroll through the content. It forces speed onto you. I could only use the app for a few minutes before getting overstimulated and overwhelmed and had to close it. I never installed it again.
It all comes back to the manifestations of this need for efficiency. There's cultural pressure to consume the next content chunk, while incentives or abilities to stop and savor things have been removed.
I keep thinking of Thoreau's advice to "simplify, simplify." Corporations wanna keep adding all these extra features that supposedly increase efficiency but they just create complications and headaches for their users.
Ironically, this is almost how I feel about TikTok.