this post was submitted on 14 Mar 2024
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[–] [email protected] 161 points 8 months ago (10 children)

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

so they're bragging how much more misleading the new format is, gotcha.

[–] [email protected] 13 points 8 months ago (1 children)

I bet the "community engagement comments" are just people warning others that it is an ad

[–] [email protected] 9 points 8 months ago

Uhmmm based on my behavior before I left, the engagement is probably "click the three dots, hit report, select spam and block user". That worked at least for a short while before they got rid of that feature...

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