this post was submitted on 13 Mar 2024
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Privacy
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Privacy is the ability for an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively.
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Grocery store loyalty card. I actually quit all grocer loyalty cards because the 1% savings or whatever is a lousy insignificant amount for being tracked in such detail. And I switched to cash. The grocer’s website started blocking Tor so I started boycotting them and I’m just digging around on the principle that if they don’t have enough privacy respect to serve Tor users then they should be probed.
The whole point of the loyalty card is to do market research. They would likely claim that processing birth date is lawful under Art.6¶1(b) (“processing is necessary for the performance of a contract”). But is it? I mean, buying the food doesn’t even need a contract. One could argue that offering exclusive promos to cardholders does not require any data collection. But it would defeat the grocer’s purpose for entering into the contract. I guess I should read up on EDPB guidelines 2019/02.. that should have the answer.
Providing the service is selling groceries, that doesn't require a birth date.
So it's not possible to sneak it under performance of contract. Only Legitimate Interest or Consent could be valid, and you can oppose/retract.
But good readng, please provide our findings, that will save me a reading 😅