this post was submitted on 11 Mar 2024
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It was bad enough when there was social pressure to always post happy things, so the feed was nothing but friends and friends of friends talking about their perfect lives (even if you knew the people involved were having typical life struggles). But, then Facebook went to algorithmic engagement-based order, and the angriest content was the content prioritized.
What's fucked up is that they determined strong emotions increase engagement, and they went right to hate. They could have gone with love, but since they're hateful people, they went with what is familiar to their sad and pathetic souls.
I think it's more that hate works better. With love someone might just click the "like" button and move on, but with hate they feel like they need to reply, because you can't just "like" that sort of thing.