this post was submitted on 18 Sep 2023
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Privacy
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100% data driven marketing is not about reaching people who are or will be consuming, it is reaching people who aren’t => selling things to people who don’t want to be sold. Keeping sold is a diff matter.
That’s what makes this big data so discouraging, if I look at a beer, it is more likely marketing teams will try to reach me on lateral data topics (would you like a gym membership?) that have nothing to do with beer vs “hey here’s a coupon for 5% off”.