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Netflix is reportedly exploring adding in-game ads to its gaming service
(www.videogameschronicle.com)
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And that is exactly the problem.
They throw a half assed product at the wall without notifying anyone, nothing sticks, so now they're throwing in ads to recover costs.
I really feel like the C suites of these companies are run by complete morons, without hyperbole. These people are not good at what they're doing. They just floated to the top during a period where money was free and being bold was more important than being right.